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英语翻译摘要:中国是一个新兴的奢侈品市场,奢侈品由于其显著的“高符号象征价值”而形成了一个非常特殊的类别,同时也因为通常

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/27 12:48:12
英语翻译
摘要:中国是一个新兴的奢侈品市场,奢侈品由于其显著的“高符号象征价值”而形成了一个非常特殊的类别,同时也因为通常代表一个国家与民族的某种精神或文化而承载了更多的文化意义.本文对中国的奢侈品广告现状进行了全面的分析,重点讨论了其广告策略,积极探讨其中存在的问题,并提出了相应的解决措施.
Abstract:China is a new luxury goods market.The luxury goods formed a very special group because of their notable"high sign symbol value".At the same time,they suffered more cutural significances as they usually represented some spirits or cultures of a nation and its nationality.This text did comprehensive analysises for luxury goods' advertisements in China,laying emphasis on discussing its advertising strategy,then it discussed the problems existed energetically and gave some corresponding measures to those problems.