英语翻译从性别来区分,相对于男性烟民,女性烟民对口感的关注度较高,对口味不是很关注,因此针对女性市场开发的女士烟就要特别
来源:学生作业帮 编辑:作业帮 分类:综合作业 时间:2024/05/23 19:29:32
英语翻译
从性别来区分,相对于男性烟民,女性烟民对口感的关注度较高,对口味不是很关注,因此针对女性市场开发的女士烟就要特别注意在口感方面满足女性的消费需求.
从年龄来区分,50岁以上的烟民在购买香烟时,42%的人会很重视香烟的价格,因此香烟价格稳定对于维持老年消费人群的忠诚度必不可少;30-39岁烟民在选择香烟时,对香烟的口味比较看重,对抽烟习惯关注的相对少一些;另外16-39岁烟民中,有7%左右的消费者提到关注外包装设计,而其他年龄段的烟民对此均无提及,因此,为年轻人设计的香烟,可能需要在外包装方面更具特色,这样更能吸引年轻人的好感.
从收入来看,家庭月收入在8千元以上的烟民对香烟口感和品牌更为关注.从吸烟的频率来看,日吸烟在10支以内的吸烟者对香烟的口味关注相对较多;中度吸烟者对价格因素较为关注,另外,以往养成的抽烟习惯会较大程度上影响到其对品牌的选择;日吸烟在20支以上的重度吸烟者主要按照抽烟习惯、价格、口感来选择抽哪个品牌的卷烟,对香烟的口味和品牌也有一定程度的关注.
从性别来区分,相对于男性烟民,女性烟民对口感的关注度较高,对口味不是很关注,因此针对女性市场开发的女士烟就要特别注意在口感方面满足女性的消费需求.
从年龄来区分,50岁以上的烟民在购买香烟时,42%的人会很重视香烟的价格,因此香烟价格稳定对于维持老年消费人群的忠诚度必不可少;30-39岁烟民在选择香烟时,对香烟的口味比较看重,对抽烟习惯关注的相对少一些;另外16-39岁烟民中,有7%左右的消费者提到关注外包装设计,而其他年龄段的烟民对此均无提及,因此,为年轻人设计的香烟,可能需要在外包装方面更具特色,这样更能吸引年轻人的好感.
从收入来看,家庭月收入在8千元以上的烟民对香烟口感和品牌更为关注.从吸烟的频率来看,日吸烟在10支以内的吸烟者对香烟的口味关注相对较多;中度吸烟者对价格因素较为关注,另外,以往养成的抽烟习惯会较大程度上影响到其对品牌的选择;日吸烟在20支以上的重度吸烟者主要按照抽烟习惯、价格、口感来选择抽哪个品牌的卷烟,对香烟的口味和品牌也有一定程度的关注.
From the gender will distinguish,relative to the male smokers,the number of women smokers to taste of attention to taste is not very high,attention,so in female market development lady smoke will pay special attention to taste meet in women's consumer demand.
From the age of will distinguish,50 years of age in the purchase cigarette smokers,42 percent would seriously the price of cigarettes,so cigarette prices stable for maintaining elderly of consumer groups loyalty indispensable; 30-39 smokers in choosing cigarette,on cigarettes taste value quite,about smoking habit concerns the relative less; The other 16-39 smokers,there are around 7% of consumer attention packing design,which is mentioned about other ages are of no mention of smokers,therefore,design of cigarettes for young people,may be needed in the outer packing more features so attract more young people favor.
Judging from income,family income in 8 1000 yuan of above of smokers on cigarettes taste and brand more attention.From smoking rate at day smoking in ten bottles of cigarette smokers within the taste of relatively more attention,Moderate smokers to price is concerned,in addition,factors of smoking habits will develop ever larger extent affect its to brand choice; Day smoking in more than 20 cigarettes heavy smokers in accordance with smoking habits,main price,taste to choose which brand of cigarette smoke cigarette,to taste and brand also have certain degree of attention.
From the age of will distinguish,50 years of age in the purchase cigarette smokers,42 percent would seriously the price of cigarettes,so cigarette prices stable for maintaining elderly of consumer groups loyalty indispensable; 30-39 smokers in choosing cigarette,on cigarettes taste value quite,about smoking habit concerns the relative less; The other 16-39 smokers,there are around 7% of consumer attention packing design,which is mentioned about other ages are of no mention of smokers,therefore,design of cigarettes for young people,may be needed in the outer packing more features so attract more young people favor.
Judging from income,family income in 8 1000 yuan of above of smokers on cigarettes taste and brand more attention.From smoking rate at day smoking in ten bottles of cigarette smokers within the taste of relatively more attention,Moderate smokers to price is concerned,in addition,factors of smoking habits will develop ever larger extent affect its to brand choice; Day smoking in more than 20 cigarettes heavy smokers in accordance with smoking habits,main price,taste to choose which brand of cigarette smoke cigarette,to taste and brand also have certain degree of attention.
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