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英语翻译美国学者莫里斯•克拉克(Maurice Clark)在1916年最早提出企业社会责任思想以来,很多学

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英语翻译
美国学者莫里斯•克拉克(Maurice Clark)在1916年最早提出企业社会责任思想以来,很多学者对此方面都做出了重要贡献,企业社会责任的相关理念也基本得到完善,但通过对现在企业社会责任的现状及消费者对企业社会责任现状的认知与了解可以看出,企业所履行的社会责任还是有待改进,企业应当过多的关注社会公益,关注消费者的权益,企业履行好的社会责任也是对企业的绩效起好的影响,企业就应在相关社会责任原则的约束下对企业的社会责任制定出一系列合理的营销措施,这样企业在消费者面前就树立了一个好的企业形象,消费者对企业会有很高的评价也是对企业在社会责任方面的肯定
American scholar morris Clarke (Maurice Clark) in 1916,the social responsibility of the enterprise,many scholars since the ideas are made an important contribution to the social responsibility of the enterprise,the basic concept,but also improved by now for corporate social responsibility and consumers of corporate social responsibility of cognition and understanding of current can be seen,the enterprise performance of social responsibility is to be improved,the enterprise should be much concern social welfare,pay attention to the consumers' rights and interests,social responsibility is to the performance of enterprise,enterprise since should be related to social responsibility in the principles of enterprise under the restriction of social responsibility set series rational marketing measures,such enterprise in front of consumers will establish a good corporate image,consumers will have to enterprise high evaluation of enterprise is in the aspects of social responsibility