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请教英语翻译,非常非常感谢

来源:学生作业帮 编辑:作业帮 分类:综合作业 时间:2024/05/14 11:36:59
请教英语翻译,非常非常感谢
随着信息技术在商务领域内广泛利用,电子商务应运而生,新的商务模式引发了企业营销模式的深刻变革,它带来全新广阔市场环境的同时也加大了各企业的竞争。越来越多的企业认识到以产品为中心传统的营销模式转向为以客户为中心新的营销模式,客户成为了企业利润和竞争优势的重要资源。然而当今研究发现,即使企业很好地满足客户需求,但是所得到的利润却不尽人意,正是因为客户类型有多种多样,有些客户能带来利润,有些反而侵蚀了企业成本,所以企业只有正确选择客户,才能达到其盈利目的。为此,新客营销价值分析成为了当今经济学领域研究的重要课题之一,产生了客户关系管理理论,它为企业针对客户的选择做出了指引性参考。本文以新客营销价值分析为研究方向,通过实际调查及案例分析,得出新客营销的策略。
Along with the information technology widely used in the field of Commerce, e-commerce, new business models emerge as the times require, led to profound changes in the enterprise marketing mode, it brings a new broad market environment at the same time also increase the competitiveness of enterprises. More and more enterprises realize product centered traditional marketing mode to customer centered new marketing model, the customer has become an important resource of the enterprise profit and competitive advantage. However, the study found that, even if the enterprise is very good to meet customer needs, but the profit is not satisfactory, it is because there are many types of customers, some customers can bring some profits, but eroded the cost of enterprise, so the enterprise must correctly choose the customer, in order to achieve its purpose of profit. Therefore, the new marketing customer value analysis has become an important topic in the research field of economics, the theory of customer relationship management, it is enterprise according to the customer's choice of reference guide. Based on the new customer marketing value analysis as the research direction, through actual investigation and case analysis, the new customer marketing strategy.