作业帮关于市场调查的选择题2（英文的） 兄弟姐妹们谁能给我答案啊
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关于市场调查的选择题2（英文的） 兄弟姐妹们谁能给我答案啊
11.\x05A respondent tells an interviewer that his annual income last year was $32,000.He is embarrassed to admit that it was $18,000.This is an example of:
a.\x05Nonresponse error.
b.\x05Acquiescence bias.
c.\x05Interviewer cheating.
d.\x05Deliberate falsification.
12.\x05Systematic (non-sampling) error is:
a.\x05The difference between sample result and the result of a census conducted using identical procedures.
b.\x05An error resulting from some imperfect aspect of the research design.
c.\x05Statistical fluctuations.
d.\x05Random sampling error.
13.\x05Which of the following is not an example of response bias in surveys?
a.\x05Refusal to answer
b.\x05Social desirability bias
c.\x05Interviewer bias
d.\x05Auspices bias
14.\x05When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?
a.\x05Systematic sample
b.\x05Quota sample
c.\x05Area sample
d.\x05Multistage sample
15.\x05A respondent tells an interviewer that he has a degree when,in fact,he never attended college or university.This is an example of:
a.\x05Random sampling error.
b.\x05Social desirability bias.
c.\x05Administrative error.
d.\x05Interviewer cheating.
16.\x05An interviewer asks the respondent to state which of six salary categories represents his gross income the previous year.This is an example of:
a.\x05An unstructured question.
b.\x05A social desirability question.
c.\x05A structured question.
d.\x05A disguised question.
17.\x05A trial run of a survey with a group of respondents who are representative of the target group for the survey is called:
a.\x05A call back.
b.\x05A pretest.
c.\x05The drop-off method.
d.\x05Open dialogue.
18.\x05The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey is known as the:
a.\x05Random sampling error.
b.\x05Auspices bias.
c.\x05Response rate.
d.\x05Extremity bias.
19.\x05"What do you most like about Air Canada’s in-flight service?" is an example of what type of question?
a.\x05Open-ended response
b.\x05Multiple-grid
c.\x05Fixed-alternative
d.\x05Back translation
20.\x05If a researcher for Procter & Gamble selects five zones randomly,and then selects 10 supermarket stores within each of these zones to call for a phone survey for a test market of a new shampoo,what type of sampling procedure is being used?
a.\x05Systematic sample
b.\x05Simple random sample
c.\x05Nonprobability sample
d.\x05Cluster sample
11.\x05A respondent tells an interviewer that his annual income last year was $32,000.He is embarrassed to admit that it was $18,000.This is an example of:
a.\x05Nonresponse error.
b.\x05Acquiescence bias.
c.\x05Interviewer cheating.
d.\x05Deliberate falsification.
12.\x05Systematic (non-sampling) error is:
a.\x05The difference between sample result and the result of a census conducted using identical procedures.
b.\x05An error resulting from some imperfect aspect of the research design.
c.\x05Statistical fluctuations.
d.\x05Random sampling error.
13.\x05Which of the following is not an example of response bias in surveys?
a.\x05Refusal to answer
b.\x05Social desirability bias
c.\x05Interviewer bias
d.\x05Auspices bias
14.\x05When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?
a.\x05Systematic sample
b.\x05Quota sample
c.\x05Area sample
d.\x05Multistage sample
15.\x05A respondent tells an interviewer that he has a degree when,in fact,he never attended college or university.This is an example of:
a.\x05Random sampling error.
b.\x05Social desirability bias.
c.\x05Administrative error.
d.\x05Interviewer cheating.
16.\x05An interviewer asks the respondent to state which of six salary categories represents his gross income the previous year.This is an example of:
a.\x05An unstructured question.
b.\x05A social desirability question.
c.\x05A structured question.
d.\x05A disguised question.
17.\x05A trial run of a survey with a group of respondents who are representative of the target group for the survey is called:
a.\x05A call back.
b.\x05A pretest.
c.\x05The drop-off method.
d.\x05Open dialogue.
18.\x05The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey is known as the:
a.\x05Random sampling error.
b.\x05Auspices bias.
c.\x05Response rate.
d.\x05Extremity bias.
19.\x05"What do you most like about Air Canada’s in-flight service?" is an example of what type of question?
a.\x05Open-ended response
b.\x05Multiple-grid
c.\x05Fixed-alternative
d.\x05Back translation
20.\x05If a researcher for Procter & Gamble selects five zones randomly,and then selects 10 supermarket stores within each of these zones to call for a phone survey for a test market of a new shampoo,what type of sampling procedure is being used?
a.\x05Systematic sample
b.\x05Simple random sample
c.\x05Nonprobability sample
d.\x05Cluster sample
11.\x09A respondent tells an interviewer that his annual income last year was $32,000.He is embarrassed to admit that it was $18,000.This is an example of:
a.\x09Nonresponse error.无回答误差
b.\x09Acquiescence bias.同意偏向
c.\x09Interviewer cheating.被访者不诚实
d.\x09Deliberate falsification.伪造（答案等）
根据题意,
12.\x09Systematic (non-sampling) error is:
a.\x09The difference between sample result and the result of a census conducted using identical procedures.
b.\x09An error resulting from some imperfect aspect of the research design.
c.\x09Statistical fluctuations.
d.\x09Random sampling error.
答案是B（B选项是systematic error的一个方面）
13.\x09Which of the following is not an example of response bias in surveys?
a.\x09Refusal to answer
b.\x09Social desirability bias
c.\x09Interviewer bias
d.\x09Auspices bias
答案A,这个不用解释了吧
14.\x09When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?
a.\x09Systematic sample系统样本
b.\x09Quota sample限额、定额样本
c.\x09Area sample区域样本
d.\x09Multistage sample多段样本
答案d
15.\x09A respondent tells an interviewer that he has a degree when,in fact,he never attended college or university.This is an example of:
a.\x09Random sampling error.
b.\x09Social desirability bias.
c.\x09Administrative error.
d.\x09Interviewer cheating.
这题和11题是同理的~选d
16.\x09An interviewer asks the respondent to state which of six salary categories represents his gross income the previous year.This is an example of:
a.\x09An unstructured question.无系统性无结构性问题
b.\x09A social desirability question.社会期望偏差
c.\x09A structured question.结构性系统性问题
d.\x09A disguised question.伪装偏差
答案b
17.\x09A trial run of a survey with a group of respondents who are representative of the target group for the survey is called:
a.\x09A call back.
b.\x09A pretest.
c.\x09The drop-off method.
d.\x09Open dialogue.
答案b
18.\x09The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey is known as the:
a.\x09Random sampling error.
b.\x09Auspices bias.
c.\x09Response rate.
d.\x09Extremity bias.
答案a
19.\x09"What do you most like about Air Canada’s in-flight service?" is an example of what type of question?
a.\x09Open-ended response
b.\x09Multiple-grid
c.\x09Fixed-alternative
d.\x09Back translation
答案a
20.\x09If a researcher for Procter & Gamble selects five zones randomly,and then selects 10 supermarket stores within each of these zones to call for a phone survey for a test market of a new shampoo,what type of sampling procedure is being used?
a.\x09Systematic sample
b.\x09Simple random sample
c.\x09Nonprobability sample
d.\x09Cluster sample
答案
a.\x09Nonresponse error.无回答误差
b.\x09Acquiescence bias.同意偏向
c.\x09Interviewer cheating.被访者不诚实
d.\x09Deliberate falsification.伪造（答案等）
根据题意,
12.\x09Systematic (non-sampling) error is:
a.\x09The difference between sample result and the result of a census conducted using identical procedures.
b.\x09An error resulting from some imperfect aspect of the research design.
c.\x09Statistical fluctuations.
d.\x09Random sampling error.
答案是B（B选项是systematic error的一个方面）
13.\x09Which of the following is not an example of response bias in surveys?
a.\x09Refusal to answer
b.\x09Social desirability bias
c.\x09Interviewer bias
d.\x09Auspices bias
答案A,这个不用解释了吧
14.\x09When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?
a.\x09Systematic sample系统样本
b.\x09Quota sample限额、定额样本
c.\x09Area sample区域样本
d.\x09Multistage sample多段样本
答案d
15.\x09A respondent tells an interviewer that he has a degree when,in fact,he never attended college or university.This is an example of:
a.\x09Random sampling error.
b.\x09Social desirability bias.
c.\x09Administrative error.
d.\x09Interviewer cheating.
这题和11题是同理的~选d
16.\x09An interviewer asks the respondent to state which of six salary categories represents his gross income the previous year.This is an example of:
a.\x09An unstructured question.无系统性无结构性问题
b.\x09A social desirability question.社会期望偏差
c.\x09A structured question.结构性系统性问题
d.\x09A disguised question.伪装偏差
答案b
17.\x09A trial run of a survey with a group of respondents who are representative of the target group for the survey is called:
a.\x09A call back.
b.\x09A pretest.
c.\x09The drop-off method.
d.\x09Open dialogue.
答案b
18.\x09The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey is known as the:
a.\x09Random sampling error.
b.\x09Auspices bias.
c.\x09Response rate.
d.\x09Extremity bias.
答案a
19.\x09"What do you most like about Air Canada’s in-flight service?" is an example of what type of question?
a.\x09Open-ended response
b.\x09Multiple-grid
c.\x09Fixed-alternative
d.\x09Back translation
答案a
20.\x09If a researcher for Procter & Gamble selects five zones randomly,and then selects 10 supermarket stores within each of these zones to call for a phone survey for a test market of a new shampoo,what type of sampling procedure is being used?
a.\x09Systematic sample
b.\x09Simple random sample
c.\x09Nonprobability sample
d.\x09Cluster sample
答案