英语翻译摘 要摘要：随着一大批重点工程相继建成,中国建筑业生产力得到了迅速发展,建造能力不断提高,超高层、大跨度房屋建筑

英语翻译
摘 要
摘要：随着一大批重点工程相继建成,中国建筑业生产力得到了迅速发展,建造能力不断提高,超高层、大跨度房屋建筑施工技术,大跨度预应力、悬索桥梁施工技术,地下工程盾构施工及盾构机制造技术、大体积混凝土浇筑技术,大型复杂成套设备安装技术等都达到或接近国际先进水平.三峡大坝、西气东输、西电东送、南水北调、青藏铁路、杭州湾跨海大桥、上海东海大桥等工程举世瞩目,显示了中国建筑业的技术水平,展现了建筑业的崭新风貌.虽然我国的建筑业取得了巨大的发展和进步,但在品牌建设上仍然存在着明显的差异.因此,伴随着建筑业市场竞争的日趋激烈,每个身处其中的建筑企业必须明确树立正确的品牌经营观念,并通过有效的策略来打造品牌.随着经济全球化趋势的不断发展,市场竞争更为激烈,品牌战略已成为众多知名企业在市场竞争中立于不败之地的法宝.目前,建筑市场同样也已进入品牌竞争的时代,打造建筑企业的强势品牌,对于企业的生存和发展已显得更为迫切与重要.
据国家统计局数字显示,截至2004年底全国三级以上资质施工企业已达48600多家,如何让自己的企业不被大众所忽视,成为消费者能接受、且信得过的施工企业,已经成为各大施工企业所考虑的关键性问题.而云南建工集团无疑是西南地区以至于东南亚地区的佼佼者.下面我结合云南建工集团实际,就云南建工集团及其他地区的建筑企业如何实施品牌战略作粗浅的探讨.
关键词：云南建工 建筑业 品牌战略

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译文如下：
Abstract: With a large number of key projects have built, the Chinese construction productivity have developed rapidly, and the ability to build have being continually improved. The supper-high and big span housing construction technology, large-span prestressed girder suspension bridge, construction technology, the underground engineering shield construction and shield made technology, mechanism of mass concrete casting technology, large and complex complete sets of equipment installation technology at or near the international advanced level. The three gorges dam, west-east gas transmission, power transmission from west to east, water, send the qinghai-tibet railway, hangzhou bay sea-crossing bridge, Shanghai the east sea bridge engineering high-profile, indicated that the Chinese construction technical level, show the new look of the construction industry. Although our country's construction has been a huge development and progress, but in the brand construction still exist obvious differences. So, with the construction market competition becomes increasingly fierce, each body part of building enterprise must be explicitly set up the correct brand management concept, and through effective strategies to build a brand. With the continuous development of the trend of economic globalization, more competitive market, brand strategy has become many famous enterprises in market competition magic weapon. At present, the construction market also has entered the era of brand competition, creating the building enterprise's strong brand, for the survival and development of enterprise already appear more urgent and important.
According to the national bureau of statistics figures show that by the end of 2004 the national level 3 above construction enterprise qualifications has more than 48600 home, how to get their enterprise not ignored by the public, to be consumers can accept, and trustworthy construction enterprise, has become a major construction enterprise are considered key issues. While the Yunnan construction group have to be the leader of the southwest region and southeast Asia. Below I combine Yunnan construction group practical, aim at Yunnan construction group and other areas of the building enterprise that how to implement the brand strategy to do simple probe.