管理题management

管理题management
这有3段文字
Falling Tea Prices
Tea prices have fallen dramatically over recent years as new and established producers flood the market with cheap,mass produced leaves.Vietnam has joined the group of major tea producing countries and both Uganda and India have increased output by approximately 20% in the past few years.Stocks of tea are at demand for tea does not change much as prices change.
The problems for the tea industry have been made worse as many consumer have switched to slft frinks and coffee.Tea is seen by many consumers, especially young ones, as dull and old fashioned. There is also a concern over the quality of tea which varies enormously between producers. Some producers continue to use traditional methods producing full floured tea whereas a number of the newer producers have moved to more mechanized processes creating harsher, ground leaves.
The tea industry is now trying to reverse the decline in demand and price through adverts which promote tea as a natural, authentic and healthy drink. The introduction of new flavors and the attempt to set up ‘tea shops’ based on the Starbucks coffee empire are all intended to change consumers buying patterns
Q1 Explain two reason why the demand for tea has fallen in recent years(10 marks)
Q2 Why would falling tea prices be bad news for tea producers,Carefully outline two reasons(10 marks)
Q3 Using relevant examples explain why a move to more mechanised production methods should lead to higher output levels(10 marks)
Q4 How might changes in the way tea is promoted lead to an increase in the demand for tea?(10 marks)
Q5 Briefly explain what you understand by the following terms
a.Inflation(2marks)
b.Unemployement(2marks)
c.Exports(2marks)
d.Taxation(2marks)
e.Profit(2marks)
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Q1 the first reason is that many young consumer have switched to slft frinks and coffee.The second reason is the quality of tea which varies enormously between producers.
Q2 a large number of producer and a low quality of tea
Q3 because the more merchandised process is not so picky on the materials,there are more materials available to produce tea.
Q4 Modern people are more concerned about the healthy lifestyle and green life,the ways to promote the tea fits the needs of customer to some extent.
Q 5 inflation:a continuing increase in prices
unemployment:the number of people who are willing to find a job cannot find a job
export:selling and sending product to other countries
taxation:the system of charing an amount of money that you must pay to the government according to your income,property,goods etc and that is used to pay for public services
Profit:money that you gain by selling things or doing business,after your costs have been paid