英语翻译Nestlé knows how to tailor products to local niches whil

来源：学生作业帮编辑：作业帮分类：综合作业时间：2024/05/16 20:07:48

英语翻译
Nestlé knows how to tailor products to local niches while leveraging its size.
只要翻译这句话就行,

在扩大规模的时候,雀巢知道怎样让自己的产品适合当地的“利基市场”.
tailor v.修改;使合适
leveraging 调整使扩展
利基（niche）（商业用语）是指针对企业的优势细分出来的市场,这个市场不大,而且没有得到令人满意的服务.产品推进这个市场,有盈利的基础.在这里特指,针对性、专业性很强的产品.按照菲利普·科特勤在《营销管理》中给利基下的定义：利基是更窄地确定某些群体,这是一个小市场并且它的需要没有被服务好,或者说“有获取利益的基础”.（这种有利的市场位置在西方称之为“Niche”,海外通常译作“利基”.）企业在确定利基市场后往往是用更加专业化的经营来获取最大限度的收益,以此为手段在强大的市场夹缝中寻求自己的出路.

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