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英语翻译Today,most advertising strategies focus on achieving thr

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/09 13:49:00
英语翻译
Today,most advertising strategies focus on achieving three general goals,as the Small Business Administration indicated in Advertising Your Business:1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors' customers"; and 3) establish or modify a business' image.In other words,advertising seeks to inform,persuade,and remind the consumer.With these aims in mind,most businesses follow a general process which ties advertising into the other promotional efforts and overall marketing objectives of the business.
正如小企业管理在《为你的企业做广告》中所说,今天,多数广告策略商集中实现三大目标:1)宣传企业及其产品或服务; 2)直接刺激销售,"吸引竞争者的顾客"; 及3)制定或修改企业的形象.换句话说,广告的目的在于宣传、说服、提醒消费者.基于头脑中的这一目标,大多数企业走的是一条将广告与其他促销活动以及总的企业销售目标相结合的基本道路.