英语翻译Consumers’ bids in a group-buying auction are an indicat

英语翻译
Consumers’ bids in a group-buying auction are an indication of perceived trust in the initiator and perceived risk toward the mechanism.The extent of auction participation and bidding shows the liquidity of the sale goods—a network effect.In economics,positive network effects are generally associated with relatively larger installed bases of technology adoption and so on.Network effects increase consumer demand.Microeconomic theory stresses the effect that the value of a unit of network goods increases with the number of units sold,and that a network participant’s utility will increase with the number of other users participating.There is a connection to group buying in this respect.The number of existing auction bids acts as installed base for participation,and is related to perceptions of trust and risk in group-buying.The risks that consumers face are the final auction price,and whether the group-buying auction concludes successfully.Existing bids also may load on trust in the group-buying initiator.If there is little or no trust,there will be no bidding.So the number of bids may provide information on how much consumers trust the initiator and believe that the auction will succeed.
Word-of-mouth and reputation can also increase trust.There are several types of online reputation systems for e-commerce,search engine,online news,etc.Auction websites eBay and Yahoo!use two common formats for online feedback systems.Ratings give a quantitative reading on reputation.Textual comments enable users to describe their evaluations in words.Seller ratings often influence product prices,and textual comments change the seller’s pricing power.Textual comments may provide detailed and valuable information that cannot be found from ratings.For example,when a consumer finds a negative rating for a targeted group-buying auction initiator,he might want to understand how it resulted.Did the initiator do something wrong?Or was the rating inappropriate?From textual comments,a consumer can learn about how much trust to place in the opinion and its initiator.This may help consumers to make decisions about participating in group-buying auctions.Textual comments from participants are known to be a valuable mechanism in electronic auctions,but their effects are still unclear when the initiator plays a key role in group buying auction.

消费者在;团体采购投标拍卖是一个迹象,在引发剂和感知信任知觉风险向机制.参与的程度和招标拍卖显示流动性的网络销售一个好的效果.在经济学上,积极的网络效应通常伴随相对较大的安装技术应用的基础.网络效应增加消费者的需求.微观经济学的理论强调效果的一个单位的价值随网络产品的单位数目售出了,一个网络参与者的效用会随着许多其他的用户参与的.有一个连接到团购这方面的不足.现有的拍卖招标作为安装基地为参与,并对团体采购有关在信任与风险.消费者的风险时,面对的是最后的拍卖价格,得出 团体采购拍卖是否成功.现有的出价也可以倚靠团体采购负载的创造者.如果有很少或没有信任,就没有招标.所以投标数多少可以提供信息消费者信任的引发剂,相信拍卖就会成功.
良好的口碑和声誉也可以增加信任.有几种类型的在线信誉系统电子商务、搜索引擎、网上新闻等.拍卖网站易趣和雅虎!使用两种常见的形式反馈系统.在线给予了量化评分阅读的声誉.文本的评论让使用者可以描述他们的评价的话.卖方收视率经常影响着产品的价格,文本注释改变卖方定价能力.文本的评论可能提供详细的,有价值的信息,不能发现的收视率.例如,当一个消费者发现一个负分目标 团体采购拍卖为引发剂,他可能想了解它如何发生病变.并引发剂做错了什么吗?还是评级不恰当的吗?从文本的评论,消费者可以了解多少信任到另一个地方的意见和它的引发剂.这也能帮助消费者决定参与;团体采购拍卖.从文本的评论是已知的参与者是有价值的电子拍卖机制,但它们的效果仍不清楚当引发剂中扮演了重要的角色团购拍卖.