英语翻译The finding of profitable price increases with an effect

英语翻译
The finding of profitable price increases with an effectively zero cross-price elasticity in the two-sided calculation might be surprising.Merging firms in a onesided world only raise price above its formerly profit-maximizing level if doing so directly causes customers to switch to its other products,i.e.a large enough crossprice elasticity.The reason why zero switching levels are plausible in the two-sided case is because of the indirect network externalities.By raising the price of DFP,DoubleClick loses publishers and,via the feedback effects,also loses advertisers,then more publishers,more advertisers and so on.As the DoubleClick platform shrinks and its value deteriorates,advertisers and publishers switch to other platforms,including Google’s AdSense.48 The increase in profits to Google from this switching,which is driven by changes in platform size rather than changes in relative prices directly,makes the price increase on DFP profitable.Hence,Google benefits from contracting and devaluing the low (absolute) margin DoubleClick platform to increase the relative value of its high (absolute) margin AdSense platform.
Table 3 performs robustness checks and reports critical diversion ratios over a wide range of data assumptions.50 The same patterns hold for critical switching levels.The two-sided calculation is often zero,and always zero for 5% price increases,given the high markups involved.

发现有利可图的价格上涨的一个有效零交叉价格弹性在两方面计算可能会令人吃惊.合并公司在一个onesided世界只有提高价格高于其前身利润最大化的水平,如果这样做的直接原因客户切换到其它产品,即足够大crossprice弹性....