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英语翻译摘 要项目定位和产品设计是房地行业中一个重要的环节,项目定位主要包括市场定位、区域定位、客户群定位三个方面.其中

来源:学生作业帮 编辑:作业帮 分类:综合作业 时间:2024/05/17 20:36:16
英语翻译
摘 要
项目定位和产品设计是房地行业中一个重要的环节,项目定位主要包括市场定位、区域定位、客户群定位三个方面.其中市场定位我们主要是确定我们产品的类型和风格;区域定位主要是确定我们产品的销售市场和竞争优势;客户群定位主要是分析消费者的需求从而确定产品定位和产品销售策略.产品设计主要考虑产品的规划内容和建筑风格以及建筑物部分和公建部分定位.我们的建筑本着书香名邸、山水佳苑、科技住区、健康人居规划目标和节约型房地产的规划原则进行开发策划.
关键词:项目定位,项目概念设计,产品设计
Abstract
Positioning and product design projects premises industry is an important aspect of the project targeted mainly include market positioning,regional location,the three areas targeted customer base.One of our major market positioning of our products is to determine the type and style; regional targeting key is to determine the sales market for our products and competitive advantages; customer base is mainly targeting the needs of consumers to determine product positioning and sales strategy.Product design main product planning and architectural style and content of some buildings and the construction of the location.Our construction of Shuxiang Mingdi,landscapes Jiayuan,science and technology settlements,health Habitat conservation-planning goals and the planning principles of real estate development planning.
Key words:project location,project concept design,product design