英语翻译品牌内涵的不同层次与广告活动一般意义上品牌指一个名称、名词、符号,或者是它们的组合.深层意义上品牌是指消费者的感
来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/24 20:33:48
英语翻译
品牌内涵的不同层次与广告活动
一般意义上品牌指一个名称、名词、符号,或者是它们的组合.深层意义上品牌是指消费者的感觉、印象、忠诚度等,属于企业无形资产的范畴.本文从广告史的角度综述品牌在发展过程中其内涵意义的不同层次及其递进提升的规律.一般来说,品牌内涵的发展过程都是经历四个过程,即标识识别、形象代表、文化承载,情感联系.
而一个品牌在成长的整个过程中是离不开广告活动的.广告活动把品牌的形象、内涵和价值观通过视听媒介直接传达给消费者,对消费者认识品牌起着无可替代的作用.本文在为品牌内涵的发展划分出不同层次的同时,也对企业在其品牌发展的各个层次应确立何种广告目标、采取何种广告策略做了论述.
请把题目也翻译出来,
品牌内涵的不同层次与广告活动
一般意义上品牌指一个名称、名词、符号,或者是它们的组合.深层意义上品牌是指消费者的感觉、印象、忠诚度等,属于企业无形资产的范畴.本文从广告史的角度综述品牌在发展过程中其内涵意义的不同层次及其递进提升的规律.一般来说,品牌内涵的发展过程都是经历四个过程,即标识识别、形象代表、文化承载,情感联系.
而一个品牌在成长的整个过程中是离不开广告活动的.广告活动把品牌的形象、内涵和价值观通过视听媒介直接传达给消费者,对消费者认识品牌起着无可替代的作用.本文在为品牌内涵的发展划分出不同层次的同时,也对企业在其品牌发展的各个层次应确立何种广告目标、采取何种广告策略做了论述.
请把题目也翻译出来,
Connotation of the brand and advertising activities at different levels
General sense refers to a brand name,terminology,symbols,or their combination.Deep sense of the brand is that consumers feel that impression,loyalty,and so on,the scope of intangible assets belonging to enterprises.From the perspective of the history of advertising Summary brand in the development process of their different levels of meaning and significance of the progressive upgrading of the law.Generally speaking,the brand connotation of the development process are undergoing the process of four,logo recognition,the representative of the image,culture bearer,emotional contact.
And a brand in the growth of the whole process is inseparable from the campaign.Advertising campaign to brand image,meaning and values through the audio-visual media to convey directly to consumers,the consumer brand awareness plays an irreplaceable role.Based on the content of the brand name of the development of different levels,but also for enterprises in the development of its brand at all levels should establish what your goals,what do the advertising strategies discussed.
Is that okay?if not ,contact me:wj_713@yahoo.cn
General sense refers to a brand name,terminology,symbols,or their combination.Deep sense of the brand is that consumers feel that impression,loyalty,and so on,the scope of intangible assets belonging to enterprises.From the perspective of the history of advertising Summary brand in the development process of their different levels of meaning and significance of the progressive upgrading of the law.Generally speaking,the brand connotation of the development process are undergoing the process of four,logo recognition,the representative of the image,culture bearer,emotional contact.
And a brand in the growth of the whole process is inseparable from the campaign.Advertising campaign to brand image,meaning and values through the audio-visual media to convey directly to consumers,the consumer brand awareness plays an irreplaceable role.Based on the content of the brand name of the development of different levels,but also for enterprises in the development of its brand at all levels should establish what your goals,what do the advertising strategies discussed.
Is that okay?if not ,contact me:wj_713@yahoo.cn
英语翻译品牌内涵的不同层次与广告活动一般意义上品牌指一个名称、名词、符号,或者是它们的组合.深层意义上品牌是指消费者的感
下列是在电视、杂志等媒体上的广告英语,你知道它们代表的品牌吗?
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简要的叙述下广告是怎样提升品牌知名度的.广告对提升品牌知名度的作用, 谢谢!~~~
下列是在电视、杂志等媒体上的广告英语,请把他们与之所代表的品牌连线
下列是在电视,杂志等媒体上的广告英语,你知道他们代表的品牌吗
1.下面是在电视、杂志等媒体上的广告英语,你知道他们代表的品牌吗?
请问大众品牌怎么翻译成英文,要地道一点的~这里的大众品牌是指例如warehouse是英国一个很大众化的品牌~