英语翻译商标的翻译也只是英汉互译的一个缩影,两种文化的相互交融除了要掌握各自语言的文化内涵之外,还需要能够用各自相应的词

英语翻译
商标的翻译也只是英汉互译的一个缩影,两种文化的相互交融除了要掌握各自语言的文化内涵之外,还需要能够用各自相应的词或句用一种语言来表达出另一种语言的独特性.
在市场营销中,商标是一种重要的
促销手段和工具,对实现企业经营目标有着不可忽视的作用,因而企业的商标决策是经营决
策的重要组成部分.商标决策的核心商标营销策略是合理地使用商标,以推进商品销售的手
段和方略.商标战略是战略体系中不可缺少的组成部分,一般要求商标与整个战略体系保持
风格、观念、视觉等诸方面的一致性.商标战略作为战略体系的一部分,应从商标设计就开
始体现战略精神,保护一体化风格,从商标上体现企业的地位、企业的声誉和企业的形象.
所以,有人说商标设计从某种意义上讲也是企业形象的设计.在国际商品贸易不断增长的今
天,商标日益具有国际性.特别是在经济全球化的现代经济社会,为了开拓海外市场,树立
品牌的全球形象,越来越多的企业十分重视商标名称的翻译,以助商品在市场上打响.

Trademark Translation Translation is only a microcosm of the two cultures are interacting with each other in addition to the respective language and cultural connotations,they also need to use their corresponding word or sentence in one language to express a different kind of language unique.
In marketing,trade is an important
Marketing means and tools to achieve business goal can not be ignored,thus the trademark decision-making enterprises operating summary
Learn important component.The decision marks the core trademarks marketing strategy is a reasonable use of trademarks to promote sales of hand
And the strategy.Trademark strategic system strategy is an indispensable part of the general requirements for the overall strategy and trademark system to maintain
Style,concepts,visual aspects,such as consistency.Trademark strategy as a strategic part of the system,from design trademark on the open
Before the strategy embodied the spirit and style of integration,from the trademark reflects the status of enterprises,enterprises reputation and the image of enterprises.
So,some people say that trademark design is a sense of corporate identity design.The international merchandise trade growth of this
Days trademark increasingly international in nature.Especially in the economic globalization of modern economic society,in order to explore overseas markets,establish
The global brand image,more and more enterprises attach great importance to the trade name translation,to help commodities in the market started.