麻烦各位帮帮忙了,帮帮我翻译下面的英文文章,谢啦

麻烦各位帮帮忙了,帮帮我翻译下面的英文文章,谢啦
When an innovation occurs

If a technological innovation is made which makes new products possible or if a supplier from abroad tries his luck with foreign products, the new product will be viewed according to the complex system of interpretation which makes up a culture. This happens in more or less the same way as when e.g. car manufacturers wish to find out how they can benefit from new technologies. When the ABS braking system was introduced, BMW marketed it as something which enabled the driver to have even more control of the vehicle. Volvo, on the other hand, emphasised that the braking system meant even more safety for the passengers.
Food cultures, however, are considerably more complex than brand names. Therefore, what happens in connection with innovation is far less conscious than the running of a business. In addition, businesses - no matter which goods they offer - are not only confronted with technological innovations but also with cultural changes. The latter are even more difficult to relate to.

Ecology as an example

The increasing interest in ecology and ecological production methods is an example of such a cultural change. In this connection it is observed that ecology concerning food means something different in France and in Denmark. With respect to production methods, i.e. the relationship between product and nature, both countries are aware that such products are gentle to nature. But when the issue is the relation between the product and the body, the priorities in the two countries differ: in Denmark it is emphasised above all that the products are healthy, whereas in France the main issue is the better taste. Thus, a tendency which seems to be shared and homogenising, can, on further analysis, turn out to be multiple and diverging.
In the above example the experience seems to be more important for the French than the realisation, whereas it is the opposite for the Danes. Two different rationalities prevail: the Danish rationality is based on scientific and juridical criteria for evaluation, whereas the French rationality is dominated by aesthetic - i.e. sensuous - criteria.

当一个创新的发生
如果一个技术创新是使新产品可能或如果供应商国外尝试自己的运气与国外产品,新产品将被视为根据复杂解释系统,构成了一个文化.这发生在或多或少相同的方式,当如汽车制造商希望找出他们如何能够受益于新技术.什么时候防抱死制动系统介绍,宝马销售它为使司机有更多的控制车辆.沃尔沃,另一方面,强调制动系统意味着更为乘客的安全.饮食文化,然而,是相当复杂的品牌.因此,发生在与创新是远远低于意识比业务运行.此外,企业-无论货物提供-不仅面临技术创新,但也与文化变迁.后者是更难与.
生态为例
日益有兴趣在生态学和生态的生产方法是这样的一个例子,文化变迁.在这方面,它指出,生态食品是指不同的东西,在法国和丹麦.就生产方法,即产品与自然之间的关系,两国都意识到,这种产品是温和的性质.但当问题之间的关系和身体,优先在两国不同：在丹麦,它强调的是所有的产品均以健康,而在法国,主要问题是更好的味道.因此,一种倾向,似乎是共同的和均匀化,可以,进一步分析,将多个发散.在上述例子中的经验似乎更为重要的是,法国的认识,而这是相反的丹麦人.不同的理性占上风：丹麦理性基础上的科学和法律评价标准,而法国理性主导的审美-即感性-标准.