英语翻译近两年,微博成为传播界和营销界最热门的话题.鉴于此,本文以传播学、广告学、市场营销学的相关理论为基础,使用数据分

英语翻译
近两年,微博成为传播界和营销界最热门的话题.鉴于此,本文以传播学、广告学、市场营销学的相关理论为基础,使用数据分析法,文献资料分析等方法分析了微博所具有的营销价值,总结了企业利用微博营销的策略及其注意事项.
论文的第一部分对微博的相关概念以及微博和微博营销的发展现状进行了概括性的描述.
论文的第二和第三部分通过对微博的传播原理和特点以及微博用户的行为特点进行细致分析,阐述了微博营销对于企业的意义,对微博的商业价值进行探讨.
论文的第四部分对企业利用微博营销的策略提出了具体的建议,同时,还对企业开展微博营销注意事项进行了归纳,为企业利用微博开展营销提供了经验和参考.
最后论文对微博营销所面临的挑战进行论述,以期为广告公司和企业利用微博开展营销提供借鉴和参考.
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In recent years, media and marketing micro-blog has become the hottest topic. In view of this, this article on the communication, advertising, marketing theory as the basis, using data analysis, literature analysis analysis of the micro-blog has the value of marketing, summarizes the enterprise using micro-blog marketing strategy and its attention to matters.
The first part of the thesis on the related concepts of micro-blog micro-blog and micro-blog marketing development present situation has carried on the concise description.
The second and the third part of the micro-blog propagation principle and the characteristic as well as the micro-blog users behavior characteristics and meticulous analysis, elaborated the significance of micro-blog marketing to the enterprise, the commercial value of the micro-blog.
The fourth part of the paper enterprises using micro-blog marketing strategy and put forward the concrete suggestion, at the same time, but also for enterprises to develop micro-blog marketing matters needing attention were summarized, for enterprises using micro-blog marketing provides experience and reference.
The research on micro-blog marketing challenges are discussed, with period for advertising companies and enterprises using micro-blog marketing and provide the reference.