"group buying." It is a very popular marketing gimmick now.这

来源：学生作业帮编辑：作业帮分类：英语作业时间：2024/05/24 11:07:20

"group buying." It is a very popular marketing gimmick now.这里的 marketing gimmick 怎么翻译更贴切

我个人认为单独翻译”marketing gimmick“并不容易翻译成一个连贯的词语,我查了下”gimmick“的含义,在市场营销英语中,它的解释是这样的“In marketing language,a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries.” 翻译过来就是说,在市场营销中,gimmick的意思是以独特、新奇为特点使得某样事物能够在它的同类事物中“独树一帜”.
所以我觉得可以这样翻译你这句话：“团购”是现在非常流行的独特、新奇的营销方式.
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