作业帮高手帮忙翻译一下~~急~~
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/17 01:08:11
高手帮忙翻译一下~~急~~
Rapidly changing retail environment along with sophisticated and demanding customers have made it mandatory for the retailers to differentiate themselves for meeting the needs of their customers better than the competition. For competitive survival, retailers are focusing on areas under their control that might give them an edge in the market. Delivering high levels of service quality is an area that is receiving major attention in this regard. Service quality as a tool can help marketers in not only improving their competitive positioning in the market (Mehta et al. 2000) but can also be used as a valuable tool for enhancing consumer satisfaction (Sivadas and Baker-Prewitt 2000), retention and patronage (Yavas et al. 1997), and creating customer loyalty (Wong and Sohal 2003). Given its apparent relationship to costs (Crosby 1979), profitability (Buzzell and Gale 1987; Rust and Zahorik 1993), customer satisfaction (Bolton andDrew 1991; Boulding et al. 1993), customer retention (Reichheld and Sasser 1990), and positive word of mouth, retailers are keen to adopt service quality as a means for improving their performance in the market. Nothing would benefit retailers more than an accurate and valid measure of service quality that helps them in measuring their performance along the key
dimensions of retail service. Such a measure would help them in evaluating
their performance and taking corrective action wherever required.
Review of literature indicates that SERVQUAL (Parasuraman et al. 1988) and RSQS (Dabholkar et al. 1996) are the most extensively used measures of service quality in retail context. In the present paper a detailed discussion of the advances made in the area of retail service quality measurement has been provided with an intention of drawing attention to the pros and cons of using these instruments for measuring retail service quality. Empirical investigations where SERVQUAL and RSQS have been used for measuring retail service quality are discussed individually in the present study to develop a critical understanding of the two scales. Efforts have also been made to identify and suggest modifications that need to be incorporated for improving and refining the present scales. Specifically, the paper is concerned with investigating whether RSQS and/or SERVQUAL are valid measures of retail service quality or is there a need for a new instrument. Can RSQS provide an effective measure of service quality for retail stores or does SERVQUAL serve the purpose. The higher objective of the paper remains to provide a foundation for pursuing further research in the area of measuring service quality of retail stores.
麻烦帮忙翻译一下啊~要通顺的语句,我大概看的懂,但是翻译的不好,谢谢谢谢了~~~~~~~~
Rapidly changing retail environment along with sophisticated and demanding customers have made it mandatory for the retailers to differentiate themselves for meeting the needs of their customers better than the competition. For competitive survival, retailers are focusing on areas under their control that might give them an edge in the market. Delivering high levels of service quality is an area that is receiving major attention in this regard. Service quality as a tool can help marketers in not only improving their competitive positioning in the market (Mehta et al. 2000) but can also be used as a valuable tool for enhancing consumer satisfaction (Sivadas and Baker-Prewitt 2000), retention and patronage (Yavas et al. 1997), and creating customer loyalty (Wong and Sohal 2003). Given its apparent relationship to costs (Crosby 1979), profitability (Buzzell and Gale 1987; Rust and Zahorik 1993), customer satisfaction (Bolton andDrew 1991; Boulding et al. 1993), customer retention (Reichheld and Sasser 1990), and positive word of mouth, retailers are keen to adopt service quality as a means for improving their performance in the market. Nothing would benefit retailers more than an accurate and valid measure of service quality that helps them in measuring their performance along the key
dimensions of retail service. Such a measure would help them in evaluating
their performance and taking corrective action wherever required.
Review of literature indicates that SERVQUAL (Parasuraman et al. 1988) and RSQS (Dabholkar et al. 1996) are the most extensively used measures of service quality in retail context. In the present paper a detailed discussion of the advances made in the area of retail service quality measurement has been provided with an intention of drawing attention to the pros and cons of using these instruments for measuring retail service quality. Empirical investigations where SERVQUAL and RSQS have been used for measuring retail service quality are discussed individually in the present study to develop a critical understanding of the two scales. Efforts have also been made to identify and suggest modifications that need to be incorporated for improving and refining the present scales. Specifically, the paper is concerned with investigating whether RSQS and/or SERVQUAL are valid measures of retail service quality or is there a need for a new instrument. Can RSQS provide an effective measure of service quality for retail stores or does SERVQUAL serve the purpose. The higher objective of the paper remains to provide a foundation for pursuing further research in the area of measuring service quality of retail stores.
麻烦帮忙翻译一下啊~要通顺的语句,我大概看的懂,但是翻译的不好,谢谢谢谢了~~~~~~~~
天啊,这翻译下来大概会死人的