One motivational analyst who became curious to know there ha

One motivational analyst who became curious to know there had been such a great rise in impulse buying at supermarkets was James Vicary. He suspected that some special psychology must be going on inside the women as they shopped in supermarkets. His suspicion was that perhaps they underwent such an increase in tension when confronted with so many possibilities that they were forced into making quick purchases. He set out to find out if this was true. The best way to detect what was going on inside the shopper was through the use of a galvanometer or lie detector. That obviously was impractical. The next best thing was to use a hidden motion-picture camera and record the eye-blink rate of the women as they shopped. How fast a person blinks his eyes is a pretty good index of his state of inner tension. The average person, according to Mr. Vicary, normally blinks his eyes about 32 times a minute. If he is tense, he blinks them more frequently; and, under extreme tension, he may blink up to 50 or 60 times. If he is notably relaxed, on the other hand, his eye-blink rate may drop to a subnormal twenty or less.
Mr. Vicary set up his cameras and started following the ladies as they entered the store. The results were startling, even to him. Their eye-blink rate, instead of going up to indicate mounting tension, went down and down, to a very subnormal fourteen blinks a minute. The ladies fell into what Mr. Vicary calls a hypnoidal trance, a light kind of trance that, he explains, is the first stage of hypnosis. Mr. Vicary has decided that the main cause of the trance is that the supermarket is packed with products which in former years would have been items only kings and queens could have afforded and here in this fairyland they were available to all. Mr. Vicary theorizes: “Just within this generation, anyone can be a king or queen and go through these stores where the products say „buy me, buy me 全文翻译,不要用翻译工具

动机分析家汤姆对超级市场中冲动购物的人数呈上升趋势感到好奇,他怀疑购物时的女人心里一定进行着特殊的心理活动.他怀疑当她们在面临如此多得物品时,潜意识里很可能会紧张,从而不得不快速购买(即冲动购买)他开始证明这一想法的真实性.探测购物者心理活动的最好办法是使用测慌仪,显然这不切合实际.第二好的办法是使用相机(隐藏)拍摄女人在购物时的眨眼速度,一个人眨眼多快能很好得反映她内心紧张的程度
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