英语翻译it is not a coincidence that although l have been brough

英语翻译
it is not a coincidence that although l have been brought up and always worked on the technical side of my company,I am giving this paper in the marketing section of this conference.I shall try to develop what I think is the most important single reason for the success or otherwise of a new product--the successes occur where the marketing,market reasearch,and technical functions have worked together more closely.
Launching any product on to the consumer market is a hazardous business.Opinions differ as to the exact rate of success,but everyone agrees that there are many more times the number of products which are worked on than see the commercial light of day.My own guess is that only a little over 1% of the research projects ever result in a product being launched onto the consumer market.It is clearly of great importance to give oneself the best chance of success.All large companies and many small ones there- fore adopt evaluation procedures to decide the areas in which they will work and these have been widely discussed at conferences in the last 20 years.For example,an evolutionary process of development was first mentioned by Booz,Allen and Hamilton in the 1960s:exploration,screening,business analysis,development,testing,and commercialization.This is only one example typical of the type of approach used.Not everyone goes through the steps in precisely that order or uses the same words,but steps of that type are necessary in the development of a new product.We were particularly concerned that we had considered all of these points when we decided to enter the vegetable protein market,and I will be referring to them during the following account of our introduction of a vegetable protein product.

这不是一个巧合,虽然我已经被提出及总是工作在技术方面我所在的公司,我给出了本文在营销部门的会议.我要努力发展什么,我认为是最重要的一个原因的成功或其他新产品——的成功发生在营销、市场研究、技术功能的共同作用更密切.
发射任何产品给消费者市场是一个危险的生意.意见不一的确切的成功几率,但是所有人都同意有许多次的产品的数量比看到了光明的日子.商业我的猜测是,只有1%多一点的研究项目的结果在一个产品过正在推出到消费市场.这显然是非常重要的给自己最好的成功的机会.所有大公司和许多小公司——前肢采用评估程序,来决定他们的地区工作,这些已经被广泛的讨论会议在过去20年.例如,一个进化的发展过程Booz首次提到,雷阿伦和汉密尔顿在1960年代:勘查、筛选、商业分析、开发、测试、和商品化.这只是一个例子典型的类型的方法使用.不是每个人都上的步骤,通过精确秩序或使用相同的字,但是步骤是必要的那个类型的开发的一种新型产品.我们特别关注我们曾考虑所有这些观点当我们决定进入植物蛋白的市场,我将是指他们在接下来的考虑我们引入一种植物蛋白产品.