作业帮英语翻译The 20-,30-,and 60-Second PlayletsAds in the form of 20-
来源：学生作业帮 编辑：作业帮 分类：英语作业 时间：2024/05/14 20:12:51
英语翻译
The 20-,30-,and 60-Second Playlets
Ads in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time slots.The style and tempo of these ads continues to evolve at a furious rate.The style of camera work,directing,and editing is quite specialized.Some companies produce nothing but TV commercials just as some directors spend their whole careers making these mini-movies.From their ranks have come a number of feature film directors such as Ridley Scott,Hugh Hudson,and Alan Parker.
Some TV commercials for national campaigns of major brands,based on millions of dollars worth of air time,have very high budgets.With bigger budgets than half-hour documentaries and budgets as big as a television half-hour episode,these productions are made on 35mm film with production crews that sometimes rival those for a feature film.The local market spot for a car dealer or furniture store,however,is often cheap,down and dirty.Clearly the national campaigns are developed by advertising agencies whose copywriters develop the ads in collaboration with creative directors,art directors,and account executives.The copywriter is not a full range scriptwriter and also usually has to write print media ads.Although this book primarily serves the interests of scriptwriters,the visual thinking that underlies billboards and transport ads relates to both copywriting and scriptwriting.
The 20-,30-,and 60-Second Playlets
Ads in the form of 20- or 30-second playlets are almost a new art form.They are a popular art form born of the television age and the need to compress visual messages into very short,very expensive time slots.The style and tempo of these ads continues to evolve at a furious rate.The style of camera work,directing,and editing is quite specialized.Some companies produce nothing but TV commercials just as some directors spend their whole careers making these mini-movies.From their ranks have come a number of feature film directors such as Ridley Scott,Hugh Hudson,and Alan Parker.
Some TV commercials for national campaigns of major brands,based on millions of dollars worth of air time,have very high budgets.With bigger budgets than half-hour documentaries and budgets as big as a television half-hour episode,these productions are made on 35mm film with production crews that sometimes rival those for a feature film.The local market spot for a car dealer or furniture store,however,is often cheap,down and dirty.Clearly the national campaigns are developed by advertising agencies whose copywriters develop the ads in collaboration with creative directors,art directors,and account executives.The copywriter is not a full range scriptwriter and also usually has to write print media ads.Although this book primarily serves the interests of scriptwriters,the visual thinking that underlies billboards and transport ads relates to both copywriting and scriptwriting.
20,30和60秒的小短剧（视频段）
20秒,30秒到60秒的广告视频段近乎于一种新的文学形式.这种体裁的视频段应电视年代而流行起来,需要压缩视觉信息于很小的且很昂贵的是时间段中.其形式和节奏正以前所未有的速度产生进化.这种广告（视频段）的摄影,编排及剪辑都十分专业化.一些公司只制作该类型的电视广告正如某些导演穷其一生来制作小电影一样.按层次分,制作这种形式的短片已经催成一批有水准的正规导演,如Ridley Scott,Hugh Hudson,以及Alan Parker等等.
一些在动辄百万的全国性品牌竞争时间段的电视广告其预算也相当高.那些预算超过半小时相当于半小时电视剧的纪录片类型的短剧是由35mm镜头和工作人员制作来为将要上映的大片做竞争而准备的.当地宣传一些汽车经销商或家具店的广告通常制作低廉,水平较低且杂乱无章.显然那些与有创新性的导演,艺术导演和业务代表合作的广告代理商促进了全国性的竞争水平.
广告文字撰写人并不是全能的编剧,他们通常编导一些平面广告.虽然这本书主要针对编剧而写,但作为广告牌及车载广告基础的视觉思维对写作及编导都有一定程度的帮助.
20秒,30秒到60秒的广告视频段近乎于一种新的文学形式.这种体裁的视频段应电视年代而流行起来,需要压缩视觉信息于很小的且很昂贵的是时间段中.其形式和节奏正以前所未有的速度产生进化.这种广告（视频段）的摄影,编排及剪辑都十分专业化.一些公司只制作该类型的电视广告正如某些导演穷其一生来制作小电影一样.按层次分,制作这种形式的短片已经催成一批有水准的正规导演,如Ridley Scott,Hugh Hudson,以及Alan Parker等等.
一些在动辄百万的全国性品牌竞争时间段的电视广告其预算也相当高.那些预算超过半小时相当于半小时电视剧的纪录片类型的短剧是由35mm镜头和工作人员制作来为将要上映的大片做竞争而准备的.当地宣传一些汽车经销商或家具店的广告通常制作低廉,水平较低且杂乱无章.显然那些与有创新性的导演,艺术导演和业务代表合作的广告代理商促进了全国性的竞争水平.
广告文字撰写人并不是全能的编剧,他们通常编导一些平面广告.虽然这本书主要针对编剧而写,但作为广告牌及车载广告基础的视觉思维对写作及编导都有一定程度的帮助.
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