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英语翻译So the question arose with services:What new types of Ph

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英语翻译
So the question arose with services:What new types of PhDs might be needed to build a world-class,corporate services research organization?A quick survey of the PhDs within IBM’s services division revealed a three-way split between technology,business-related,and social sciences PhDs.And it was clear that the existing research organization was dominated by technology PhDs.For a research organization focused on technology systems,the shift to services would require a shift toward innovation aimed at improving sociotechnical business systems (Trist,1981).For example,nowadays clients rarely buy an information technology (IT) system simply because of its technical capabilities (faster,more capacity,etc.),but instead require a business model (return on investment) and an organizational change model (reengineered processes and job roles) that will make the technology an effective solution to their business problems.In a nutshell,this is the reason for IBM’s transition from a company specializing in systems and software to
company specializing in combining services with systems and software to co-create the transformation of client businesses.
所以服务的问题出现了:为了建设世界级的企业服务研究组织,需要什么样的新型博士呢?根据IBM公司服务部的内部快速调查显示,有三种不同类型的博士:技术型,商业相关型,社会科学型.很明显,现有的研究组织以技术博士为主.对于注重技术系统的研究组织来说,向服务业转变,首先需要面向创新的转变,以此完善社会技术商业体系.例如,先进的客户极少购买信息技术系统,主要因为技术能力(更快,能力更强等).但他们需要一种商业模式(投资回报)和组织变革模式(重新设计程序和工作角色),这样技术就可以成为商业问题的有效解决方案.总而言之,因为这个原因,IBM公司最初专注系统与软件领域,后来将服务,系统,软件三者相结合,实现客户商业的转变.