英语翻译Consider these remarkable statistics:Consumer spending a

英语翻译
Consider these remarkable statistics:Consumer spending accounts for two-thirds of the economy œ and women make 85% of all consumer buying decisions.The majority of corporate purchasing agents and managers are women.And women entrepreneurs account for 70% of new business start-ups.In Marketing to Women,marketing expert Martha Barletta presents a compelling business case that shows how the buying power of women drives sales and profits in virtually every industry,including financial services,automotive,computers,health care and home improvement,as well as for business-to-business and companies targeting the entrepreneurial market.A concise summary of key gender findings from fields as varied as anthropology,biochemistry and psychology serves as the foundation for her observations.Her proprietary GenderTrends marketing model then explains why women reach different brand purchase decisions than men and how they react differently to the twelve marketing elements marketers use to influence those decisions.
Loaded with real-life examples and specific —how to“ techniques,Marketing to Women shows readers how to use gender-savvy strategies to outsmart the competition.With carefully researched gender expertise,20 years of hands-on marketing experience
and a subtle sense of humor,Barletta provides a detailed field guide to successfully access the largest untapped market in the world–women.The Small-Business Market:The New Entrepreneuse
Most people are unaware that women-owned businesses,defined as businesses whose ownership is at least 50% female,comprise 40% of all companies in this country.Would it surprise you to learn that these women-owned businesses employ 35% more people in the U.S.alone than the Fortune 500 companies do worldwide?
Does that give you some perspective on the buying power they control?From 1987 to 1999,the number of women-owned businesses grew 103%,or 1.5 times the national average.What‘s more,their employment levels grew 320%.Their revenues grew most of all,up 436%!And the fastest growing women-owned businesses were the larger companies,firms with more than 100 employees.
Women business owners who are creating new accounts to handle their needs for banking services,telecommunications,office equipment and supplies,product and package delivery,travel and the like account for a full 70% of all new business start-ups over the past decade!And,lest you leave with the impression that women-owned
businesses are fledgling enterprises uncertain to survive,know that 65% of women-owned businesses have made it past their five-year anniversary,compared to 58% of their male counterparts.
Clearly,marketers who sell to small business owners have every
reason to focus on women.Increasingly,the buyer for Small Office/Home Office equipment,supplies,communication technology and business services has a female face.
拜托人性点好不好

考虑这些显着的统计数据：三分之二的经济OE和消费开支约占三分之二的妇女作出85％的消费者购买的决定.对企业采购商和经理大多数是妇女.和女企业家占70％的新企业创业.市场营销,以妇女,玛莎巴列塔营销专家提出了一个引人注目的业务案例,显示了妇女如何驱动器的销售和利润的购买力几乎在每一个行业,包括金融服务,汽车,计算机,医疗保健和家庭装修,以及为业务对企业和公司针对企业市场.一个关键的性别调查结果的摘要从不同领域的人类学,生物化学,心理学作为她的意见的基础.她的专有GenderTrends营销模式然后解释为什么女性比男性达到不同的品牌购买决策以及他们如何反应各异的12个要素市场营销来影响这些决定.
满载着现实生活的例子和具体的知识,以“技术,市场营销,以显示女性读者如何使用性别精明的战略,以智取的竞争.认真研究社会性别与专业知识,20年的实践经验,对市场营销
微妙的幽默和意识,巴列塔提供了详细的实地指导,以获得最大的成功在世界,女生小企业市场尚未开发的市场：新Entrepreneuse
大多数人都不知道,妇女拥有的企业,因为企业的所有权是至少50％为女性,占这个国家40％的公司定义.是否会令你感到惊讶地得知,这些妇女拥有的企业雇用35％的美国仅比全球财富500强公司做更多的人?
这是否给你一些关于他们所控制的购买力的角度来看?从1987年到1999年,妇女拥有的企业数量增长了103％,或1.5倍,全国平均水平.更重要的是,他们的就业水平增长了320％.他们的收入增长最重要的是,同比增长436％!而增长最快的妇女拥有的企业是大公司,拥有超过100名员工的公司.
妇女企业主谁是创造新的帐户,以处理银行服务,电信,办公设备和用品,产品及包裹快递,旅游等考虑其需要一个完整的所有新业务的70％,比过去10年创业!而且,免得你留下的印象是,妇女拥有的
企业是不确定的新兴企业生存,要知道,65妇女拥有的企业％已经过去的5周年之际它,而男性的58％.
显然,营销谁卖给小企业主有充分的
因此把重点放在妇女.越来越多的小型办公室/家庭办公设备,用品,通信技术和商业服务买家都有一个女性的脸.