英语翻译Morwitz et al.(1998) examined the impact of partitionedp

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英语翻译
Morwitz et al.(1998) examined the impact of partitioned
pricing structures in a laboratory setting and found that
partitioned prices can lead to more favorable evaluations of
an offering because consumers tend to underweight the second
component of price.Since shipping fees are not directly
associated with merchandise and are often added at the end
of a transaction,they may be overlooked by consumers.The
partitioned pricing structure of shipping fees may,therefore,
moderate consumer response to S&H fees.

Morwitz et al.(1998) 在实验室环境下研究了分区定价结构,发现它能为商品/出价（offering）带来更有利的评价,因为消费者常常不够重视价格的次要（构成）成分.消费者可能会忽略运费这个往往是在交易结束时加上,而并不直接与商品关联的费用.因此,分区定价结构则可以减轻S&H
费用方面的消费者反应.
改来改去只能翻成这样,希望没理解错.

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