Shopping is not as simple as you may think! There are all so
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Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装)in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver. When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to. It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging! The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.” 64. Which of the following may trick a shopper into buying a product according to the text? A. The cost of its package. B. The price of the product. C. The colour of its package. D. The brand name of the product. 65. The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____. A. attracted the customers strongly B. had weak effects on the customers C. tricked the customers into shopping D. caused the customers to lose interest 66. Which of the following is the key to the success in product sales? A. The way to promote goods. B. The discovery of a genius. C. The team to produce a good product. D. The brand name used by successful producers. 67. Which of the following would be the best title for this text? A. Choice of Good Products B. Disadvantages of Products C. Effect of Packaging on Shopping D. Brand Names and Shopping Tricks |
64---67 CDAC
64.C 点评:细节理解题。文章第二自然段说的便是商品包装的颜色在很大程度上影响顾客的购买决定,因此C为正确答案。
65.D 点评:联系上下文,该划线句下半句“...because they made the product look weak and ineffective.”就对其进行了解释说明,故应选D。
66.A 点评:整体理解题。仔细阅读全文后,可以得知商品促销方式的重要性,故应选A。
67.C 点评:整体理解题。同样仔细阅读全文后,可知道商品外包装的重要性,故应选C
英语翻译Shopping is not as simple as you may think!There are all
This dictionary is not as/so useful as you think
Some of them are not so h____ as you think
It is not _____ so hard as you think.
I change are not many?Simple,so long as I you love me
He is (so big a fool)as you think.词组不是not.so as吗
Looking after a pet is not as easy as you may think同义句
英语:This dictionary is not as/so useful as you think.
you cousin is not so strong as you are中,so strong as可不可以把so换
It is not so ___ as yesterday ,so there are ___ people sitin
life is not so easy as you
as as的用法,“It is not as easy as you think.”一句中的as as 可以换成什么