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英语翻译想使商品畅销,首先要抓住消费者心理,商品要有足够的刺激强度,就是商品的外包装要引起消费者的注意.因此商品外包装的

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/26 03:35:42
英语翻译
想使商品畅销,首先要抓住消费者心理,商品要有足够的刺激强度,就是商品的外包装要引起消费者的注意.因此商品外包装的色彩设计是主导消费者行为的因素之一,图形语言在食品包装中也扮演着重要角色 ,包装的色彩设计直接影响了商品的流通,图形语言对食品包装的味觉信息的传递也具有很大的影响,其目的在于引发消费者的购买欲望,在满足使用者的同时,对其审美情绪的激活产生一定的诱发和心理暗示作用.
关键词:视觉,味觉 ,色彩 ,图形语言,造型
Wants to cause the commodity to sell well, first must hold theconsumer psychology, the commodity must have the enough intensity ofstimulation, is the commodity outside wrapping must bring toconsumer's attention. Therefore the commodity outside wrapping colordesign leads one of consumer behavior factors, the graphical languagealso acted the strong character in food packing, the packing colordesign directly is affecting the commodity circulation, the graphicallanguage also had the very tremendous influence to food packing senseof taste information transmission, its goal lay in initiatesconsumer's purchase desire, while satisfied user's, produced certaininducing to its esthetic mood activation with the psychologicalsuggestion function.