英语翻译The key point here is the level of involvement of the ta

来源：学生作业帮编辑：作业帮分类：英语作业时间：2024/04/28 16:44:20

英语翻译
The key point here is the level of involvement of the target audience.If vehicle ads are aimed at people intending to buy a new car in the next two or three months,then these people are likely to be highly involved.However,about one-third of all new-car purchases are made by people who did not intend to buy a car but were overtaken by events.These include those whose old car suddenly gives them problems,and the growing number of people who separate from their pouse and find a need for another car.Such people are likely to be low-involved at the time of exposure to the advertising----at least up to the point when the ‘need’ is triggered by the unforeseen event.

这里的关键是目标观众的介入水平.如果车的广告是瞄准打算两三个月后买一辆新汽车的人,那么这类人民可能是高度介入者.但是,大约三分之一的新汽车购买者是本没有打算买汽车的人,他们购买汽车是由于一些突发事情的影响.其中有些人是因为他们的老汽车突然出问题了,还有一类数量正在增长的人是因为与配偶分开了而发现需要另一部汽车.这些人在广告出现时可能是低度介入者——至少要由无法预料的事件来触发.
——人工翻译,与君共勉

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