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英语翻译随着网络营销概念的普及和中小企业对网络营销的理论和方法的了解,越来越多的中小企业开始涉及网络营销,网络营销下企业

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/05/15 15:57:28
英语翻译
随着网络营销概念的普及和中小企业对网络营销的理论和方法的了解,越来越多的中小企业开始涉及网络营销,网络营销下企业创建品牌日益受到重视,并得到飞速的发展,使得近年来许多国内外企业在短期内迅速成长壮大并发展成为知名品牌.随着互联网在社会生活中的不断渗透,经济的发展和人们生活水平的提高,网络营销已成为企业角逐市场的必备手段,是企业营销的必然趋势.本文就企业在网上开展营销活动中的创品牌战略展开讨论,从网络经济的特点出发,分析了网络营销品牌的发展现状,并在此基础上提出企业在网络上进行营销时可以采用的品牌战略,以期给其他企业以参考和借鉴.
关键词:网络环境;创名牌;营销策略
Humans
entered in twenty-first Century,along with the popularization of the concept of network
marketing and the
small and medium-sized enterprise theory and method of the network marketing knowledge,more and more small and medium-sized enterprises to network marketing,network marketing to create
the
brand more and
more attention,
and has been the
rapid development,
so that in recent
years,many
domestic and foreign enterprises in the short term to grow rapidly and become a well-known brand.With the continuous penetration of the
Internet in social life,economic development and the improvement of people's
living standard,
the network marketing has become a necessary means of market competition,is the inevitable trend of
enterprise marketing.
In this paper,corporate marketing activities in the brand strategy is discussed on the Internet,from the
characteristics of
the network economy,analyzes the development status of the network
marketing
brand,and puts forward
the
enterprise marketing on the network can use the brand strategy,
in order to give
the enterprise with
the
reference.