求助，论文摘要，英文翻译。急！！！谢啦！！

求助，论文摘要，英文翻译。急！！！谢啦！！
谁能帮我把下面的摘要翻译一下？诚谢！！
随着市场经济的深入发展，企业间的竞争已由过去的质量、价格竞争转变为质量、品种、信誉、企业形象和服务水平等综合素质的竞争，进而发展为品牌、名牌的竞争。一切成功企业最终经营的并非“产品”而是“品牌”。当今时代，名牌观念已经弥漫了社会的各个方面，名牌在商业领域里所起的作用也是越来越显著。卓越的品牌意味着质量有保证，服务出众，能够赢得顾客的认可，为企业带来巨大的经济效益，是企业成功的标志。品牌战略是企业制胜的关键性战略，中小企业由于自身的特点与大企业有很大的差别，尤其是对于小区县内的中小企业，企业基础薄，资源比较匮乏。因此，中小企业想要在激烈的竞争中占有一席之地，名牌战略是关键。
品牌竞争力是一个企业综合实力的表现。而中小型企业是国民经济的重要组成部分,对经济发展和社会稳定起着举足轻重的促进作用。构筑中小企业品牌战略,对强化我国中小企业核心竞争力、扩大市场份额、保持竞争优势都具有重大的现实意义。
企业名牌战略就是以创名牌、保名牌为核心，带动整个企业向持续、稳定、健康方向发展的战略。本文针对中小企业如何实施名牌战略，提出了中小企业实施名牌战略的意义和原则、实施名牌战略的方法、实施名牌战略应注意的问题等论点，并结合中小企业自身的特点，为中小企业的经营者实施名牌战略提供了一些建议。最后通过案例给予印证。
通过对有关资料的查阅及整理，以及对实际案例的分析，将一些观点进行了汇总与提炼，总结出了中小企业者实施名牌战略的措施及应注意的问题。一般认为企业名牌战略包括三个方面的内容：一是企业如何创立自己名牌的战略，即如何把自己的品牌经营成为名牌，如何把自己的企业经营成为名牌企业。二是企业如何经营自己名牌的战略。当一个品牌已经诞生，如何对它进行全面深层的经营。三是企业如何利用已有的名牌，采取多种形式，从不同角度利用和经营名牌。明确了这三个方面的任务后，再对每个方面进行扩展，将目标具体化，从而制定合理的适合自身企业发展的名牌战略。在实施名牌战略的过程中，也要避免企业走入误区，这时候中小企业的经营者需明确在战略实施中应注意的问题，尽量少走弯路。
由于每个企业的实际情况不尽相同，所以在战略实施的具体问题上还需要据实分析。在此仅提出一些基本的措施，供经营者参考。

With the deepening development of market economy, competition among enterprises has transformed from quality and price in the past to comprehensive strength of quality, variety, credit standing, enterprise image as well as level of service, and is further developing into competition of brands. What all successful enterprises manage in the end is “brand” rather than “products”. Nowadays, concept of renowned brand has penetrated to every aspect of society, resulting in ever prominent importance of renowned brand in business arena. Preeminent brands are indications of high quality, excellent service, recognition from customers, huge economical benefit for enterprises, and, finally, success of the enterprise itself. Strategy of brand is the key strategy for an enterprise to succeed, especially to middle and small scale enterprises in small districts and counties with weak foundations and poor resources. Therefore, strategy of renowned brand is crucial for middle and small scale enterprises to get their share in fierce competition.
　　Competitiveness of a brand is manifestation of the comprehensive strength of an enterprise. As a matter of fact, middle and small scale enterprises are major part of national economy and they play importance role in contributing to economical development and social stabilization. Therefore, construction of brand strategy for middle and small scale enterprises is of great and realistic significance to enhancing core competitiveness of middle and small scale enterprises, enlarging their market share, and maintaining their competition advantage.
　　The renowned brand strategy of enterprises is the strategy that centers renowned brand creation and maintaining so as to contribute to sustainable, stable and healthy development of the enterprise. This paper deals with how middle and small enterprises shall implement renowned brand strategy, comes up with implications, principles, methods plus cautions of the same, provides some suggestions for managers of such enterprises based on characteristics of the same, and finally, verifies its points through examples.
　　It puts together some views and extracts them to summarize measures for middle and small enterprises to implement their renowned brand strategy and cautions of the same through consulting relevant documents, organizing such documents and analyzing authentic examples. It is generally agreed that renowned brand strategy of enterprises consists of three aspects: the first one is how enterprises can create its own renowned brand strategy, namely how to make its brand become a renowned one and how to make its enterprise become a renowned one. The second aspect is how enterprises shall manage its renowned brands, namely how to carry out comprehensive and deep-level management for a renowned once it has come into existence. The third aspect is how enterprises can utilize renowned brands they have already had through adopting different forms and from different angles. Once tasks of these three aspects are clear, each aspect is further extended to reify targets so as to establish rational renowned brand strategy suitable to its own development. However, in implementing renowned brand strategy, care should be taken to avoid entering mistake area; at such moment, managers of middle and small scale enterprises shall bear in their mind things needing their attention in order to avoid detour as much as possible.
　　As real situation of each enterprise varies, analysis shall be carried out on the basis of specific problems in strategy implementation. Therefore, this paper only proposes some basic measures for reference.