Cost-plus or product-driven pricing is used by many business

Cost-plus or product-driven pricing is used by many businesses to set prices,but ultimately consumers decide where they will pay for what is being offered,and if they won’t pay the price set by management,the price must be adjusted or the product or service must be dropped.Therefore,consumer-based pricing is a much more realistic method of setting prices.With consumer-based pricing,companies first determine what customers want,what they are wiling to pay for it,and then figure out a way to deliver that product and service at the desirable price.
There are many other methods of pricing besides cost-plus and consumer-based pricing.One is competitive pricing.With competitive pricing,hotels base room rates on what competitors charge.This strategy can work only as long as consumers see all of the hotels in the area as being equal.If there is a perceivable difference (such as hotel being grand-new while the others are much older),then competitive,pricing will favor the hotel that appears to offer the most,the newest,or the nicest facilities.Another problem with competitive pricing is that your competitors may be willing to lose money,or have lower costs,and can therefore make money charging prices that would mean losses for you.

成本+利润定价或者产品导向定价被许多商家采用.但是最终,消费者决定付给供给商品多少钱.如果消费者不接受管理者的定价,价格一定会被调整或者产品或服务的价格就会下降.因此,基于消费者的定价才是更加实际的定价方法.采用消费者导向定价,公司首先要做的是确定消费者想要什么,他们乐意为此付多少钱,然后就要找出一条方法.把产品或服务的价格定成需求价格.
在成本差额定价和消费者导向定价以外,还有很多的定价方法.有一种是竞争性定价.采用竞争性定价,酒店标准间的入住率取决于竞争者的价格.这种策略只有在消费者了解到这个地区的所有旅店价格都一样才会起作用.如果有感觉差别存在(例如一家装修一新的旅店而其他的都是旧旅店.),竞争性定价将对一家能够提供最好,最新,最舒适设施的旅店有利.采用竞争性定价的另一个问题是你的竞争者有可能情愿赔钱,或者有更低的成本,因此可以赚钱的收费价格,将意味着你的损失.