英语翻译Critically analyse the extent that your chosen global br
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英语翻译
Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets.Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s).Remember to support your answer.
Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken.Again,remember to support your answer.
Analyse the extent that you believe Country of origin effect (COO) influences consumer perception of your chosen global brand.Justify your answer.
Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets.Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s).Remember to support your answer.
Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that your chosen global brand has undertaken.Again,remember to support your answer.
Analyse the extent that you believe Country of origin effect (COO) influences consumer perception of your chosen global brand.Justify your answer.
仔细分析你选择的国际品牌的营销组合是如何标准化和/或适应国际市场的.用2-3个段落的小结来讨论你是否觉得这是个恰如其分的策略.记得用论据来支持你的答案.
讨论一下你选择的国际品牌经过的国际化过程“最适合”用哪个国际化过程理论(IPT)来描述.同样的,记得答案要有论据.
就你所知,分析一下来源国效应(COO)如何影响消费者对你所选的国际品牌的认知.论证你的观点.
讨论一下你选择的国际品牌经过的国际化过程“最适合”用哪个国际化过程理论(IPT)来描述.同样的,记得答案要有论据.
就你所知,分析一下来源国效应(COO)如何影响消费者对你所选的国际品牌的认知.论证你的观点.
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