英语翻译电子商务是国际贸易发展的必然趋势.近年来,我国企业纷纷触网,上网中小企业数量也大幅度增加,网络营销已获得初步应用

英语翻译
电子商务是国际贸易发展的必然趋势.近年来,我国企业纷纷触网,上网中小企业数量也大幅度增加,网络营销已获得初步应用.文章分析了中小化妆品企业发展电子商务的现状及面临的问题,结合“韩舍”开展网络营销的策略,论述了电子商务与现代企业相结合的发展趋势.网络营销作为一种新的营悄方式,给企业发展带来了新的机遇与挑战.本文分析了我国中小企业开展网络营悄的外部环境因素,在此基础上提出了中小企业开展网络营梢的战略对策.化妆品企业应顺应消费者消费习惯的改变,率先把握营销先机,充分利用搜索引擎和网络联盟平台引导消费者的注意,保持消费者对于网站浏览和消费的黏性,利用渠道转移的机会开发新的消费群体,从而获得快速增长.

Electronic commerce is an irresistible trend of international trade. In recent years, enterprises in China get in touch with internet on after another. Number of small and medium enterprises (SMEs) available on internet has increased greatly and network marketing has been preliminarily applied. The paper analyses current situation and problems faced by small and medium cosmetic enterprises in developing electronic commerce, and discusses development tendency of integrating electronic commerce with modern enterprises by referring to Hanshe’s network marketing strategy. As a brand-new marketing approach, network marketing has brought new opportunities and challenges to enterprises. The paper analyses external environment factors for Chinese companies to carry out network marketing, on basis of which strategy for SMEs to launch network marketing is proposed. Cosmetic enterprises should comply with change of people’s consuming habits, take initiatives in grabbing the first marketing chance, make full use of search engine and network coalition platform to catch the consumers’ attention, keep the consumers’ interest in browsing the website as well as consuming and develop new consumer group by channel transfer so as to gain fast growth.
再问： 关键词：韩舍；电子商务；网络口碑营销；网络营销策略；
再答： Key words: Hanshe; electronic commerce; internet word of mouth marketing; network marketing strategy.