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英语翻译悠久古朴的传统民俗与现代广告有着不解之缘.无论是在过去时代还是当今社会,传统民俗文化与现代广告的关系一直非常密切

来源:学生作业帮 编辑:作业帮 分类:英语作业 时间:2024/04/25 06:45:49
英语翻译
悠久古朴的传统民俗与现代广告有着不解之缘.无论是在过去时代还是当今社会,传统民俗文化与现代广告的关系一直非常密切.在市场经济发展和全球贸易形成的今天,中国传统民俗由于所具有的独特魅力而越来越被广告商所青睐.民俗搭台,广告唱戏,已越来越被广泛的运用与经济活动中并为消费者所普遍接受.传统民俗身后悠远的文化底蕴已成为现代广告传播活动中主要的文化要素之一.在与文化相互交融和碰撞中,中国传统民俗文化也得到了空前的张扬和发展.研究二者的关系及其特点规律,探讨利益、民俗在现代广告中的作用可以使我们进一步认识其对广告重要意义.
关键词:中国传统民俗、中国现代广告
A long tradition of ancient folk and modern ads have special ties.Both times in the past or today's society,traditional folk culture and modern advertising relations have been very close.In a market economy development and the formation of global trade today,because of the traditional Chinese folk culture with the unique charm and is increasingly favored by advertisers.Taiwan folk who,advertising operas,has increasingly been used with a wide range of economic activities and to generally accepted by consumers.Youyuan behind traditional folk cultural heritage has become a modern advertising communication activities in one of the major cultural elements.Cultural exchanges with each other and the collision of traditional Chinese folk culture has been an unprecedented publicity and development.On the relationship between the two and their characteristics and patterns,explore interests,folk customs in the role of modern advertising so that we can further understand the significance of the ads.